Research
Specialisations
- Marketing
- Sociology and Political Science
- Business and International Management
- Organizational Behavior and Human Resource Management
- Strategy and Management
Research topics
- Consumer Behavior in Brand Consumption and Identification
- Digital Marketing and Social Media
- Innovation and Socioeconomic Development
- Customer Service Quality and Loyalty
- Corporate Social Responsibility Reporting
- Publications
- 103
- Citations
- 1.5K
- h-index
- 20
- Papers, last 3 years
- 12
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