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Business, Management and Accounting

Лариса Капустина

Ural State University of Economics

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Research

Specialisations

  • Marketing
  • Organizational Behavior and Human Resource Management
  • Strategy and Management
  • Sociology and Political Science
  • Economics and Econometrics

Research topics

  • Marketing and Advertising Strategies
  • Customer Service Quality and Loyalty
  • International Business and FDI
  • Digital Marketing and Social Media
  • Economic and Industrial Development
Publications
106
Citations
306
h-index
7
Papers, last 3 years
4

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