Research
Specialisations
- Marketing
- Organizational Behavior and Human Resource Management
- Strategy and Management
- Sociology and Political Science
- Economics and Econometrics
Research topics
- Marketing and Advertising Strategies
- Customer Service Quality and Loyalty
- International Business and FDI
- Digital Marketing and Social Media
- Economic and Industrial Development
- Publications
- 106
- Citations
- 306
- h-index
- 7
- Papers, last 3 years
- 4
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