Research
Specialisations
- Marketing
- Museology
- Sociology and Political Science
- Organizational Behavior and Human Resource Management
Research topics
- Consumer Behavior in Brand Consumption and Identification
- Cultural and Sociopolitical Studies
- Halal products and consumer behavior
- Digital Marketing and Social Media
- Customer Service Quality and Loyalty
- Publications
- 73
- Citations
- 362
- h-index
- 10
- Papers, last 3 years
- 8
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