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Decision Sciences

Zoran Kalinić

University of Kragujevac

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Research

Specialisations

  • Information Systems and Management
  • Sociology and Political Science
  • Marketing
  • Strategy and Management
  • Organizational Behavior and Human Resource Management

Research topics

  • Technology Adoption and User Behaviour
  • Digital Marketing and Social Media
  • Consumer Retail Behavior Studies
  • Digital Platforms and Economics
  • Customer Service Quality and Loyalty
Publications
49
Citations
3.3K
h-index
20
Papers, last 3 years
13

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Zoran Kalinić — University of Kragujevac