Research
Specialisations
- Marketing
- Sociology and Political Science
- Organizational Behavior and Human Resource Management
- Applied Psychology
- Social Psychology
Research topics
- Consumer Behavior in Brand Consumption and Identification
- Digital Marketing and Social Media
- Customer Service Quality and Loyalty
- Behavioral Health and Interventions
- Cultural Differences and Values
- Publications
- 144
- Citations
- 3.2K
- h-index
- 31
- Papers, last 3 years
- 24
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