Research
Specialisations
- Sociology and Political Science
- Information Systems and Management
- Marketing
- Communication
Research topics
- Digital Marketing and Social Media
- Technology Adoption and User Behaviour
- Impact of Technology on Adolescents
- Consumer Retail Behavior Studies
- Knowledge Management and Sharing
- Publications
- 28
- Citations
- 1.1K
- h-index
- 18
- Papers, last 3 years
- 5
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