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Social Sciences

Zheshi Bao

Nanjing University of Finance and Economics

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Research

Specialisations

  • Sociology and Political Science
  • Information Systems and Management
  • Marketing
  • Communication

Research topics

  • Digital Marketing and Social Media
  • Technology Adoption and User Behaviour
  • Impact of Technology on Adolescents
  • Consumer Retail Behavior Studies
  • Knowledge Management and Sharing
Publications
28
Citations
1.1K
h-index
18
Papers, last 3 years
5

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Zheshi Bao — Nanjing University of Finance and Economics