Research
Specialisations
- Information Systems and Management
- Sociology and Political Science
- Marketing
- Artificial Intelligence
Research topics
- Technology Adoption and User Behaviour
- Digital Marketing and Social Media
- Environmental Sustainability in Business
- Impact of Technology on Adolescents
- Sentiment Analysis and Opinion Mining
- Publications
- 44
- Citations
- 939
- h-index
- 15
- Papers, last 3 years
- 22
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