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Social Sciences

Zhenxing Mao

California State Polytechnic University

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Research

Specialisations

  • Sociology and Political Science
  • Marketing
  • Information Systems and Management

Research topics

  • Diverse Aspects of Tourism Research
  • Digital Marketing and Social Media
  • Sharing Economy and Platforms
  • Technology Adoption and User Behaviour
  • Consumer Behavior in Brand Consumption and Identification
Publications
60
Citations
2.8K
h-index
31
Papers, last 3 years
10

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Zhenxing Mao — California State Polytechnic University