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Social Sciences

Zheng Xiang

Virginia Tech

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Research

Specialisations

  • Sociology and Political Science
  • Information Systems and Management
  • Marketing

Research topics

  • Digital Marketing and Social Media
  • Diverse Aspects of Tourism Research
  • Technology Adoption and User Behaviour
  • Consumer Behavior in Brand Consumption and Identification
  • Sharing Economy and Platforms
Publications
195
Citations
16.3K
h-index
44
Papers, last 3 years
12

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Zheng Xiang — Virginia Tech