Research
Specialisations
- Sociology and Political Science
- Information Systems and Management
- Marketing
Research topics
- Digital Marketing and Social Media
- Technology Adoption and User Behaviour
- Consumer Retail Behavior Studies
- Consumer Behavior in Brand Consumption and Identification
- Environmental Sustainability in Business
- Publications
- 55
- Citations
- 660
- h-index
- 14
- Papers, last 3 years
- 11
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