Research
Specialisations
- Sociology and Political Science
- Marketing
- Organizational Behavior and Human Resource Management
- Information Systems and Management
Research topics
- Digital Marketing and Social Media
- Consumer Retail Behavior Studies
- Consumer Behavior in Brand Consumption and Identification
- Customer Service Quality and Loyalty
- Technology Adoption and User Behaviour
- Publications
- 60
- Citations
- 1.7K
- h-index
- 23
- Papers, last 3 years
- 10
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