Research
Specialisations
- Marketing
- Sociology and Political Science
- Organizational Behavior and Human Resource Management
Research topics
- Consumer Behavior in Brand Consumption and Identification
- Digital Marketing and Social Media
- Customer Service Quality and Loyalty
- Consumer Retail Behavior Studies
- Diverse Aspects of Tourism Research
- Publications
- 60
- Citations
- 2.5K
- h-index
- 26
- Papers, last 3 years
- 6
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