Research
Specialisations
- Marketing
- Sociology and Political Science
- Artificial Intelligence
- Strategy and Management
Research topics
- Environmental Sustainability in Business
- Consumer Behavior in Brand Consumption and Identification
- Digital Marketing and Social Media
- AI in Service Interactions
- Sustainable Supply Chain Management
- Publications
- 57
- Citations
- 2.7K
- h-index
- 28
- Papers, last 3 years
- 12
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