Research
Specialisations
- Marketing
- Experimental and Cognitive Psychology
- Sociology and Political Science
- Human-Computer Interaction
- Applied Psychology
Research topics
- Consumer Behavior in Brand Consumption and Identification
- Language, Metaphor, and Cognition
- Digital Marketing and Social Media
- Digital Communication and Language
- Behavioral Health and Interventions
- Publications
- 127
- Citations
- 4.8K
- h-index
- 32
- Papers, last 3 years
- 8
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