Research
Specialisations
- Marketing
- Organizational Behavior and Human Resource Management
- Strategy and Management
- Management of Technology and Innovation
Research topics
- Consumer Behavior and Marketing Influence
- Customer Service Quality and Loyalty
- Innovation and Knowledge Management
- Entrepreneurship Studies and Influences
- Consumer Retail Behavior Studies
- Publications
- 133
- Citations
- 515
- h-index
- 12
- Papers, last 3 years
- 3
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