Research
Specialisations
- Sociology and Political Science
- Marketing
- Information Systems and Management
- Organizational Behavior and Human Resource Management
Research topics
- Digital Marketing and Social Media
- Consumer Behavior in Brand Consumption and Identification
- Technology Adoption and User Behaviour
- Customer Service Quality and Loyalty
- Diverse Aspects of Tourism Research
- Publications
- 131
- Citations
- 6.5K
- h-index
- 43
- Papers, last 3 years
- 20
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