Research
Specialisations
- Sociology and Political Science
- Organizational Behavior and Human Resource Management
- Marketing
- Information Systems and Management
- Strategy and Management
Research topics
- Digital Marketing and Social Media
- Customer Service Quality and Loyalty
- Marketing and Advertising Strategies
- Technology Adoption and User Behaviour
- Sustainable Supply Chain Management
- Publications
- 294
- Citations
- 5K
- h-index
- 45
- Papers, last 3 years
- 4
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