Performance Creative Specialist: Current, hands-on experience developing, testing, or directing mobile-first and AI-assisted ad creative for Meta campaigns.Seniority: Mid-to-senior level practitioner (5+ years of dedicated experience in creative strategy, ad design, performance creative, or digital campaign development).Industry Context: Background working in agencies, in-house creative teams, e-commerce, DTC, or performance creative studios where visual performance outcomes drive results.Meta Creative Mastery: Direct, current knowledge of Meta ad creative best practices across Facebook and Instagram placements, mobile-first design frameworks, and AI-driven workflow features.Required Tool & Account AccessLive Active Access to: Meta Ads Manager, Meta creative reporting dashboards, at least one generative AI creative tool environment (relevant to image generation, editing, or animation), and a portfolio or review environment.Instructional Awareness: Ability to evaluate if content is properly scoped for a mixed audience of entry-to-mid career marketing managers, analysts, and graphic designers (ensuring guidance is practical rather than overly simplistic or overly theoretical).Core Capabilities to ValidateStrategic creative brief frameworks that connect objectives to audience insights, deliverables, and KPIs.Mobile-first design principles (visual hierarchy, attention capture, small-screen readability, and format constraints).Realistic applications, constraints, and prompt-based workflows for generative AI images and motion-based assets.Structured creative testing approaches (comparing concepts, messaging variations, and media formats).
Deadline:01 Dec 2026


